Marketing Automation Specialist

Overview

We are looking for a Marketing Automation Specialist who builds the systems that nurture relationships at scale. You will design and manage automated workflows, lead scoring, and CRM integrations.

Responsibilities

• Design and implement marketing automation workflows for lead nurturing and engagement
• Build lead scoring models that prioritise prospects based on behaviour and fit
• Integrate marketing automation platforms with CRM and sales tools
• Segment audiences and personalise communications across email and web
• Analyse automation performance and optimise conversion rates

Basic Qualifications

• 3+ years in marketing automation or marketing operations
• Expert proficiency with HubSpot, Marketo, or equivalent platforms
• Strong understanding of email marketing best practices and regulations
• Experience with CRM integration and data management
• Analytical mindset with ability to translate data into optimisation opportunities

Preferred Qualifications

• Experience with Salesforce CRM integration
• Background in B2B lead generation and demand marketing
• Certification in HubSpot or Marketo
• Experience with web personalisation and account-based marketing tools

Technologies

Compensation & Benefits

• Competitive salary commensurate with experience and location
• Remote-first work environment with flexible scheduling
• Annual professional development budget for conferences, courses, and tools
• Health, dental, and vision insurance coverage
• Equity participation in the firm's growth
• Equipment stipend for your home office setup